How To Buy From Alibaba & Sell On Amazon: Step By Step Guide

Welcome to the world of importing from Alibaba (China) to sell on Amazon. In this comprehensive guide, I will walk you through the process of finding reputable suppliers on Alibaba, negotiating prices, preparing and submitting import documents.

I’ll also cover how to optimize your Amazon listings, manage inventory, and handle logistics and shipping plus how to effectively market your products so you can make decent profits.

Let’s get started on building your successful selling business on Amazon.

Introduction to Sourcing Products From Alibaba

Overview of Alibaba and How It Works

Alibaba is a Chinese e-commerce company that operates a variety of online and offline marketplaces, including the world’s largest business-to-business (B2B) platform for wholesale trade, as well as the leading consumer e-commerce platform in China.

Alibaba’s marketplaces connect manufacturers, suppliers, and wholesalers with buyers from around the world. The platform allows businesses to purchase products in bulk at wholesale prices, and also offers a variety of tools and services to help businesses find and evaluate suppliers, negotiate prices, and manage logistics.

Users can search for products on Alibaba by category, keyword, or supplier, and can also filter results by price, location, and other criteria. Once a product is selected, users can contact the supplier directly through the platform to negotiate prices and place an order.

Alibaba also offers a variety of value-added services, such as logistics and freight forwarding, inspection and quality control, and payment and financing options. These services are designed to help businesses streamline their sourcing and importing processes and reduce the risks associated with cross-border trade.

It’s important to note that Alibaba is not a traditional e-commerce retailer. It connects businesses with suppliers, and it’s up to the buyer to negotiate and make the final transaction with the supplier. Alibaba acts as a medium between buyers and sellers.

Finding Reputable Suppliers on Alibaba

Finding reputable suppliers on Alibaba is crucial to ensure that you receive high-quality products and have a positive experience with your supplier. Here are a few tips to help you find reputable suppliers on Alibaba:

  1. Use the “Gold Supplier” or “Verified Supplier” filter: Alibaba offers a “Gold Supplier” program, which requires suppliers to pass a credit and background check. These suppliers are also required to have a certain level of transaction history and customer feedback. Though I would add that any supplier can be a gold supplier on Alibaba. To be a gold supplier one has to pay Alibaba for that status so further checks are needed.
  2. Check the supplier’s “Company Profile” and “Trade Assurance” pages: The supplier’s profile page will provide you with information about their business, including their location, years in business, and contact information. Additionally, suppliers that participate in Alibaba’s “Trade Assurance” program agree to certain standards for quality, delivery, and payment.
  3. Even if the supplier is a gold supplier or verified supplier, filter suppliers who have been registered on Alibaba for 3 yrs or more. This is a good yardstick to use to find suppliers who are serious and want business from the Alibaba platform. You cannot be sure with sellers who have been on the Alibaba platform for one year or less.
  4. Read customer reviews and ratings: Alibaba allows customers to rate and review suppliers, which can provide valuable insight into the supplier’s reliability and customer service.
  5. Communicate directly with the supplier: Contact the supplier directly to ask questions about their products, shipping, and payment options. A responsive and professional supplier is a good sign of their reliability.
  6. Visit the supplier’s website or factory: If possible, visit the supplier’s website or factory in person to evaluate their facilities, production capabilities, and quality control processes.

It’s also important to keep in mind that while these steps can help you identify reputable suppliers, it’s always a good idea to also conduct your due diligence and research on the supplier before making a purchase.

Understanding Product and Supplier Evaluations on Alibaba

Alibaba offers a variety of tools to help users evaluate products and suppliers on the platform. Here are a few of the key tools to look for when evaluating products and suppliers on Alibaba:

  1. Product evaluations: Alibaba allows buyers to rate and review products they have purchased, which can help you get a sense of the product’s quality, durability, and performance. Additionally, products may also have certifications, such as CE, RoHS, and FCC, which indicate that the product meets certain safety, environmental, or performance standards.
  2. Supplier evaluations: Alibaba allows buyers to rate and review suppliers they have worked with, which can help you get a sense of the supplier’s reliability, customer service, and communication. Additionally, suppliers may have certifications, such as ISO9001, which indicate that the supplier meets certain standards for quality management.
  3. Trade Assurance: This is a free service provided by Alibaba that protects the buyer’s payment to suppliers. Under the Trade Assurance program, suppliers agree to certain standards for quality, delivery, and payment, which can provide an extra layer of protection for the buyer.
  4. Verified supplier and Gold supplier : Alibaba offers a “Gold Supplier” program, which requires suppliers to pass a credit and background check. These suppliers are also required to have a certain level of transaction history and customer feedback, which can provide an extra layer of protection for the buyer.
  5. Business licenses and certificates: Alibaba allows suppliers to upload their business licenses, company registration, and other certifications to the platform. Reviewing these documents can help you verify the supplier’s legitimacy and ensure that they are operating legally.

It’s important to note that while these tools can provide valuable information about products and suppliers on Alibaba, it’s always a good idea to conduct your due diligence and research before making a purchase.

Negotiating Prices and Minimum Order Quantities on Alibaba

Negotiating prices and minimum order quantities (MOQs) with manufacturers on Alibaba can be an important part of sourcing products for your business. Here are a few tips to help you negotiate effectively:

  1. Research the market: Before reaching out to manufacturers, research the market to get a sense of the typical prices and MOQs for the product you’re interested in. This will give you a benchmark to work with and help you determine what is a reasonable price and MOQ.
  2. Communicate clearly and directly: When reaching out to manufacturers, be clear and direct about your needs and requirements. Provide detailed information about the product you’re interested in, including the quantity you’re looking to purchase and your desired delivery time.
  3. Be flexible: Be willing to negotiate and be open to different options. For example, if a manufacturer is unwilling to lower the price, they may be willing to offer additional services or a longer warranty period.
  4. Be prepared to walk away: If a manufacturer is unwilling to meet your needs or if the price or MOQ is too high, be prepared to walk away and look for another supplier.
  5. Be polite and respectful: Remember that you are working with a partner, and being respectful and polite can help to establish a good relationship with the supplier, which can be beneficial for future transactions.
  6. Be aware of cultural differences: Keep in mind that you may be working with a supplier from a different culture, and some communication and negotiation techniques that are effective in your home country may not be as effective in other countries.

It’s also important to keep in mind that many suppliers on Alibaba are willing to negotiate prices and MOQs, but the final decision is always up to the supplier, and it’s not guaranteed that you will get what you want.

Importing and Shipping Products From Alibaba China To Amazon

Arranging for Product Inspection And Quality Control in China

When shipping products from Alibaba China to sell on Amazon, it’s important to arrange for product inspection and quality control to ensure that the products meet your standards and Amazon’s guidelines.

Here are some guidelines for an Amazon seller to follow when arranging for product inspection and quality control:

  1. Research different inspection companies: Look for inspection companies that have experience in inspecting products from China and that have a good reputation.
  2. Choose an inspection company that suits your needs: Some inspection companies offer full-service inspection, which includes inspecting the factory, the production process, and the final products. Other companies only offer final product inspection. Choose the one that best fits your needs.
  3. Schedule the inspection: Once you’ve chosen an inspection company, schedule the inspection for a time when the products are ready for shipment.
  4. Request a detailed inspection report: Ask the inspection company to provide a detailed inspection report that includes pictures and descriptions of any defects or issues found.
  5. Review the inspection report: Carefully review the inspection report and address any issues or defects found.
  6. Communicate with the supplier: If any issues or defects are found, communicate with the supplier and work together to resolve them.
  7. Arrange for a re-inspection: If the issues or defects are resolved, arrange for a re-inspection to ensure that the products meet your standards and Amazon’s guidelines.
  8. Pack and ship the products: Once the products pass inspection, pack them carefully and arrange for shipment.
  9. Document everything: Keep detailed records of the inspection process, including the inspection report, communications with the supplier, and any steps taken to address issues or defects.

It’s important to note that Amazon has strict guidelines for product quality and safety, and it’s essential to ensure that the products you’re shipping from China meet these guidelines to avoid any issues or penalties.

Additionally, having good quality control processes in place will help ensure customer satisfaction, which can lead to increased sales and positive feedback.

Prepare & Submit Import Documents: Importing Goods From China

When importing goods from Alibaba China, it’s important to prepare and submit the necessary import documents to clear customs and comply with international trade regulations. Here are some guidelines for preparing and submitting import documents:

  1. Obtain a commercial invoice: The commercial invoice is a document that lists the details of the goods being imported, including the quantity, value, and description of the items. This document is required by customs to determine the duties and taxes that need to be paid.
  2. Obtain a bill of lading: The bill of lading is a document that serves as a receipt for the goods being shipped and also serves as a contract between the shipper and the carrier. This document is required to clear customs.
  3. Obtain a packing list: A packing list is a document that provides a detailed list of the items in the shipment, including the quantity, weight, and dimensions of each item. This document is often required by customs to ensure that the shipment matches the commercial invoice and bill of lading.
  4. Obtain a certificate of origin: A certificate of origin is a document that certifies the country of origin of the goods being imported. This document is required for certain types of goods and in certain situations, such as when importing goods under a free trade agreement.
  5. Obtain an import license or permit: Depending on the type of goods being imported and the country of origin, an import license or permit may be required. This can include licenses for certain types of goods, such as food products or hazardous materials.
  6. Obtain any other required documents: Depending on the type of goods being imported and the destination country, other documents may be required, such as a phytosanitary certificate for plants and plant products, or a health certificate for food products.
  7. Submit the documents to the appropriate authorities: Once all of the necessary import documents have been obtained, they must be submitted to the appropriate authorities. This can include the customs authorities in the destination country and any other relevant government agencies.

It’s important to note that the import documents requirements vary by country, so it’s essential to check with the relevant authorities in the destination country to ensure that you have all of the necessary documents.

Additionally, it’s also important to keep in mind that the process of obtaining and submitting import documents can be time-consuming and complex, so it’s recommended to work with a freight forwarder or customs broker to handle the process for you.

Logistics & Shipping Options for Importing Products from China?

When importing products from Alibaba China to an Amazon warehouse, there are a few key things to consider with regard to logistics and shipping options:

  1. Shipping methods: There are several shipping methods available for importing products from China, including sea freight, air freight, and express courier services. Each method has its own advantages and disadvantages, such as cost, transit time, and security. Sea freight is the most common method used for large shipments and is the most cost-effective, while air freight is faster but more expensive. Express courier services are the fastest and most secure but are also the most expensive.
  2. Incoterms: Incoterms (International Commercial Terms) are a set of standardized terms used in international trade to define the responsibilities of the buyer and the seller. The most commonly used incoterms in international trade are EXW (Ex Works), FOB (Free on Board), CIF (Cost, Insurance and Freight), and DAP (Delivered at Place). Understanding the Incoterms will help you determine who is responsible for paying for freight and other logistics costs.
  3. Freight forwarders: Freight forwarders are intermediaries that specialize in arranging and coordinating the logistics of shipping goods from one location to another. They can help you navigate the logistics and shipping process, from arranging for pick-up of the goods from the supplier to arranging for delivery to your warehouse or fulfillment center. They can also help with customs clearance and other logistics-related tasks.
  4. Customs clearance and tariffs: When importing products from China, it’s important to understand the customs clearance process and any tariffs that may apply. Customs clearance is the process of getting the goods through the customs authorities in the destination country, and it can be a time-consuming and complex process. Tariffs are taxes that are applied to imported goods, and they vary depending on the type of goods and the country of origin.
  5. Insurance: It is important to have insurance coverage for your shipment, in case of any damages or losses that may occur during transit. This will protect you against any financial losses that might occur in case of unforeseen events.
  6. Tracking and Communication: It is important to have good communication with your supplier and freight forwarder throughout the shipping process. Make sure to track your shipment and be informed of its location at all times.

It’s important to note that logistics and shipping can be complex, so it’s recommended to work with a freight forwarder or logistics provider to handle the process for you. Additionally, it’s also important to be aware of the import regulations of the destination country, to avoid any potential issues with customs or other government agencies.

Sending Your Product To Amazon Fulfillment Centers From Alibaba

If you choose to store and ship your products to customers using Amazon fulfillment centers, there are some things you need to be aware of before Amazon can receive your goods from China (Alibaba). These requirements are:-

  1. Create an Amazon seller account: To use Amazon’s fulfillment centers, you must have an active Amazon seller account.
  2. Sign up for Fulfillment by Amazon (FBA): Once you have an Amazon seller account, you can sign up for Fulfillment by Amazon (FBA) to take advantage of Amazon’s logistics and customer service.
  3. Prepare your products: Before shipping your products to Amazon, you need to prepare them according to Amazon’s guidelines. This includes packaging, labeling, and ensuring that your products meet Amazon’s safety, quality, and condition standards.
  4. Create a shipment: To create a shipment, you will need to provide Amazon with information about your products, including the number of units, dimensions, and weight.
  5. Label your products: Amazon requires that all products sent to their fulfillment centers be labeled with a barcode. You can use Amazon’s label-creation tool or use your own barcode labels.
  6. Schedule a pickup: Amazon provides you the option to schedule a pickup for your shipment or you can also drop off your shipment at a designated Amazon facility.
  7. Payment: You will be charged a fee for using Amazon’s fulfillment centers, which includes storage, handling, and shipping costs. These fees will be deducted from your account.
  8. Track your shipment: You can track your shipment using Amazon’s tracking tool to see where your products are in the process.

It is important to note that as an Amazon seller, you will also be responsible for paying import fees and taxes if your products are being shipped from Alibaba to Amazon fulfillment centers, and ensure that all necessary import documentations are prepared and submitted

Setting Up An Amazon Account

Guide on Creating an Amazon Seller Account

Here is a step-by-step guide to creating an Amazon seller account:

  1. Go to Amazon’s Seller Central website (
  2. Click on the “Start Selling” button to begin the registration process.
  3. Enter your business information, including your legal name, address, phone number, and email address.
  4. Choose the type of seller account you want to create. There are two main types of seller accounts: an Individual account, which is best for occasional sellers, and a Professional account, which is best for frequent sellers.
  5. Enter your payment information, including your bank account details and tax information.
  6. Read and accept the terms and conditions of the Amazon Services Business Solutions Agreement.
  7. Provide a valid credit card, debit card, or bank account information as a deposit for your account.
  8. Verify your identity by providing a valid government-issued ID or passport.
  9. Complete the registration process by clicking the “Submit” button.
  10. Once your account is created, you will be taken to your Seller Central dashboard, where you can set up your listings, manage your inventory, and access other tools to help you sell on Amazon.

It’s important to note that the registration process may vary depending on your location and the type of account you choose. Additionally, Amazon may require additional documentation to verify your identity and business information, such as a business registration or tax ID number.

Also, for selling on Amazon, you will need to be compliant with the regulations and laws of the country where you want to sell and also comply with amazon policies and guidelines.

Creating and Listing Products on Amazon Seller Central

This is a process that involves several steps. Here’s a general overview of how to do it:

  1. Sign in to your Amazon Seller Central account.
  2. Go to the Inventory menu and select “Add a Product.”
  3. Select the product category that best fits your product.
  4. Enter the product details, including the title, description, images, and other relevant information.
  5. Create a product listing by filling in the “Product details” section. This includes the product title, description, bullet points, images and other information.
  6. Select the condition of the product you will be selling
  7. Select the pricing and quantity of the product you want to sell.
  8. Set up the shipping options for your product.
  9. Review and submit your listing.
  10. Once your listing is live, you will be able to manage your inventory and fulfill orders through your Amazon Seller Central account.

It’s important to note that Amazon has strict guidelines for product listings, and it’s important to provide accurate and detailed information about your products. This will help to improve the chances of your products being seen by potential customers and increase the likelihood of sales.

Also, Amazon has different ways for listing a product, for example, via catalog, via UPC/EAN or via ASIN. You can choose the method that best suits you.

It’s also worth to mention that Amazon charges fees for each listing and for each sale, so you need to consider that when pricing your products.

Understanding Amazon Fees & Policies For Sellers

As an Amazon seller, it is important to understand the fees and policies that Amazon has in place. Here are a few key things to keep in mind:

  1. Selling Fees: Amazon charges a fee for each item sold on their platform. These fees vary depending on the product category and can include a referral fee, a variable closing fee, and a per-item fee.
  2. Fulfillment Fees: Amazon also charges fulfillment fees for items that are fulfilled by Amazon (FBA) which includes the cost of storage, picking, packing, shipping, customer service, and returns.
  3. Referral Fees: Amazon charges a referral fee for each item sold on their platform. This fee varies by product category but is typically around 15% of the total sale price.
  4. Shipping Fees: Amazon also charges shipping fees for items that are fulfilled by Amazon (FBA). These fees vary depending on the weight and size of the item, as well as the destination of the shipment.
  5. Storage Fees: If you use Amazon’s fulfillment service, you will also be charged storage fees for any items that you store in their warehouses. These fees vary depending on the size and volume of the items and the length of time they are stored.
  6. Return Fees: Amazon also charges a fee for handling returns. This fee varies depending on the product category and whether the item is fulfilled by Amazon (FBA) or by the seller.
  7. Policies: Amazon has a number of policies that sellers must follow, including policies on product listing, pricing, customer service, and returns. It’s important to read and understand these policies before listing products on Amazon, to ensure that you are in compliance with all of their rules.

It’s important to factor in these fees when setting prices for your products and to regularly review your performance to ensure that you are profitable. Amazon’s fees and policies may change over time so it’s important to keep yourself updated.

Selling on Amazon

Now that the products are now in your “hands” (either in Amazon fulfillment centers or your own storage warehouse), we will look at issues related to selling your products on Amazon.

Optimizing Product Listings for Maximum Visibility & Sales On Amazon

Optimizing product listings on Amazon can help increase visibility and sales for sellers. It would be sad for you to go through all the hassle and headache of importing your products from Alibaba in China and then fail to sell them effectively on Amazon. Here are a few tips for optimizing product listings on Amazon:

  1. Use keywords: Research and include relevant keywords in your product title, bullet points, and description. This will help customers find your product when searching for related items on Amazon.
  2. Use high-quality images: Use clear, high-resolution images that show the product from multiple angles. This will help customers get a better understanding of the product and can increase the likelihood of a sale.
  3. Use detailed and accurate product information: Provide detailed product information including dimensions, weight, materials, and any other relevant details. This will help customers make informed purchasing decisions and can also increase your product’s visibility in search results.
  4. Use Amazon’s marketing and advertising tools: Amazon offers a variety of marketing and advertising tools, such as sponsored products, sponsored brands, and sponsored display, that can help increase visibility and sales for your products.
  5. Optimize pricing: Monitor the prices of similar products and adjust your prices accordingly. Keep in mind that pricing too high can deter sales, while pricing too low may not be profitable.
  6. Use third party tools such as Jungle Scout or Helium 10 to find keywords that don’t have a lot of competition that you can use in your product title and descriptions

Setting Competitive Prices & Managing Inventory As An Amazon Seller

Setting competitive prices and managing inventory are important for Amazon sellers to be successful in the cutthroat business of selling on Amazon. Here are a few tips for setting competitive prices and managing inventory:

  1. Research competitors’ prices: Research the prices of similar products on Amazon and other online marketplaces. This will give you an idea of the going rate for your products and help you set competitive prices.
  2. Consider your profit margins: Determine your cost of goods sold (COGS) and factor in any additional expenses such as shipping, storage, and Amazon fees. This will help you determine your profit margins and set prices that will be both competitive and profitable.
  3. Use Amazon’s pricing tools: Amazon offers a variety of pricing tools, such as the Pricing Dashboard and the Repricing Tool, that can help you set competitive prices and increase sales.
  4. Monitor sales and adjust prices accordingly: Keep an eye on your sales and adjust your prices accordingly. If you notice that your sales are slow, consider lowering your prices. If your sales are brisk, consider raising your prices.
  5. Use Amazon’s Inventory Management Tools: Amazon offers a variety of inventory management tools, such as the Inventory Dashboard and the Inventory Planning Tool, that can help you manage your inventory and ensure that you have the right products in stock at the right time.
  6. Set up alerts for low-stock items: Use Amazon’s inventory management tools to set up alerts for low-stock items so that you can reorder products before you run out.
  7. Consider using Fulfillment by Amazon (FBA): Fulfillment by Amazon (FBA) allows you to take advantage of Amazon’s network of warehouses, which can help you manage your inventory more effectively.
  8. Optimize fulfillment: Monitor your inventory levels and adjust your fulfillment settings accordingly. If you find that you are running low on a product, consider switching to Fulfillment by Amazon (FBA) to ensure that you don’t run out of stock.
  9. Plan ahead: Try to anticipate changes in demand, such as seasonal trends, and plan ahead to ensure that you have enough inventory to meet these changes.

Utilizing Amazon’s Marketing Tools To Promote Products As An Amazon Seller

Amazon offers a variety of marketing tools that can help Amazon sellers promote their products and increase sales. Here are a few ways to utilize Amazon’s marketing tools as an Amazon seller:

  1. Sponsored Products: Sponsored Products allows sellers to create ads for their products that appear in search results and on product pages. This can help increase visibility and drive more sales.
  2. Sponsored Brands: Sponsored Brands allows sellers to create ads that feature multiple products and their brand logo. This can help increase brand awareness and drive more sales.
  3. Sponsored Display: Sponsored Display allows sellers to create ads that appear on other websites and apps, as well as on Amazon, which can help increase visibility and drive more sales.
  4. Amazon Marketing Services (AMS): AMS allows sellers to create ads for their products on Amazon, as well as on other websites and apps. This can help increase visibility and drive more sales.
  5. Amazon Advertising Console: The Advertising Console allows sellers to manage and optimize their advertising campaigns on Amazon. This can help sellers get more out of their advertising spend and increase sales.
  6. Amazon Influencer Program: The Influencer Program allows sellers to connect with influencers on social media to promote their products. This can help increase visibility and drive more sales.
  7. Amazon Brand Registry: The Brand Registry allows sellers to register their brand with Amazon, which can help protect their brand and increase visibility.
  8. Amazon Stores: Amazon Stores allows sellers to create a branded landing page for their products, which can help increase visibility and drive more sales.

By utilizing Amazon’s marketing tools, sellers can increase visibility for their products and drive more sales. It’s important to experiment with different tools and ad formats to find what works best for your products and target audience.

Customer Service & Handling Returns As An Amazon Seller

As an Amazon seller, providing excellent customer service and handling returns effectively is crucial for maintaining a positive reputation and building customer loyalty. Here are a few key things to keep in mind when it comes to customer service and handling returns as an Amazon seller:

  1. Be responsive: Make sure to respond to customer inquiries and complaints in a timely manner. This shows that you care about your customers and are committed to resolving any issues they may have.
  2. Be proactive: Be proactive in addressing any issues that may arise with your products or customer service. This can help prevent negative reviews and complaints.
  3. Be honest and transparent: Be honest and transparent about any issues that may arise with your products or customer service. This can help build trust and credibility with your customers.
  4. Be flexible and accommodating: Be flexible and accommodating when it comes to handling returns. This will help you maintain a positive reputation and build customer loyalty.
  5. Have a clear return policy: Having a clear return policy and making it easily accessible to customers can help prevent misunderstandings and dissatisfaction.
  6. Use Amazon’s return system: Utilize Amazon’s return system to process and handle returns. This will ensure that the process is seamless and efficient for both you and your customers.
  7. Communicate with your customers: Keep your customers informed about the status of their return. This will help them feel more at ease and prevent negative reviews.
  8. Use Feedback and reviews: Use feedback and reviews to improve your customer service and handle returns better. This will help you identify areas that need improvement and make necessary changes.

By providing excellent customer service and handling returns effectively, you can build customer loyalty and maintain a positive reputation as an Amazon seller.

Scaling & Growing Your Business Selling on Amazon

Amazon’s Sales Metrics and Tracking Performance

Understanding Amazon’s sales metrics and tracking performance is crucial for Amazon sellers to optimize their sales and grow their business. Here are a few key metrics and strategies to keep in mind when it comes to tracking performance as an Amazon seller:

  1. Sales: Track your sales over time to understand your overall performance and identify trends. This can help you identify which products are selling well and which are not.
  2. Impressions: Track the number of times your products have been seen by customers. This can help you understand how your products are performing in terms of visibility.
  3. Click-through rate (CTR): Track the number of clicks your products receive compared to the number of impressions. A high CTR indicates that your products are relevant and appealing to customers.
  4. Conversion rate: Track the number of customers who purchase your products compared to the number of clicks your products receive. A high conversion rate indicates that your products are well-priced and appealing to customers.
  5. Best Seller Rank (BSR): Track your BSR to understand how your products are performing in terms of sales and visibility compared to other products in the same category.
  6. Review rating: Track your product review rating, it can help you understand how your products are perceived by customers.
  7. Inventory: Track your inventory levels to ensure that you have enough stock to meet customer demand.
  8. Profit margin: Track your profit margin to understand how much profit you are making on each product.
  9. Ad Spend: Track your ad spend to understand how much you are spending on advertising and how much you are making from advertising.

How to Identify & Source New Products to Sell on Amazon

Identifying and sourcing new products from Alibaba to sell on Amazon can be a challenging task, but it is essential for growing your business as an Amazon seller. Here are a few key strategies to keep in mind when it comes to identifying and sourcing new products:

  1. Research your competition: Research other sellers in your niche and see what products they are selling. Look for gaps in the market and identify products that are in high demand but not well-served by existing sellers.
  2. Utilize Amazon’s Best Seller Rank (BSR): Use Amazon’s BSR to identify products that are currently selling well on the platform. Look for products with a high BSR in your niche and consider sourcing similar products.
  3. Look for trending products: Keep an eye out for products that are trending in the market. Utilize Google Trends, social media, and other sources to identify products that are gaining popularity.
  4. Look for niche products: Consider sourcing niche products that have a smaller market but are in high demand. These products can be less competitive and offer higher profit margins.
  5. Utilize sourcing platforms: Utilize platforms such as Alibaba and other online marketplaces to source products from manufacturers and suppliers.
  6. Utilize Product Research Tools: Use product research tools such as Jungle Scout, Helium 10, and other to identify profitable products, analyze competitors, and calculate the potential revenue of a product.
  7. Utilize Product testing: Consider testing products before committing to a large order. This will help you ensure that the product is of good quality and will sell well on Amazon.
  8. Utilize supplier evaluation process: When sourcing from Alibaba or other marketplaces, make sure to thoroughly evaluate the supplier’s reputation and track record to ensure that you are working with a reputable and reliable supplier.

Expanding To Other Marketplaces/Sales Channels To Grow Your Business

Expanding to other marketplaces and sales channels is an effective way for Amazon sellers to grow their business. Here are a few ideas to consider:

  1. Sell on other e-commerce platforms: Consider selling on other e-commerce platforms such as eBay, Walmart. These platforms have a large customer base and can help you reach new audiences.
  2. Utilize social media: Use social media platforms such as Facebook, Instagram, and Pinterest to promote your products and reach new customers. Utilize influencer marketing, create a Facebook shop, and use Instagram shoppable post feature to increase visibility of your products.
  3. Utilize third-party marketplaces: Utilize third-party marketplaces such as Etsy, Jet, and Wayfair to reach new audiences and increase sales.
  4. Utilize wholesale: Consider offering wholesale prices to retailers, businesses, and other sellers who want to resell your products. This can help you reach a new customer base and increase sales.
  5. Utilize flash sale: Utilize flash sale platforms such as Groupon, LivingSocial, and Woot to increase sales and reach new audiences.

By utilizing these strategies, you can expand your reach and increase sales by selling on a variety of marketplaces and sales channels. It’s important to remember to keep track of your performance on each channel and focus on the ones that are performing well.


Thank you for reading through our guide on how to import goods from Alibaba to sell on Amazon. We hope that the information provided in this guide has been helpful in giving you a better understanding of the process and what to expect when starting your own business.

Remember to always stay up-to-date with Amazon’s policies and guidelines, as well as to carefully research your suppliers on Alibaba. We wish you all the best as you venture into the world of online selling on Amazon. Good luck