Anyone or any company can sell products on the Amazon marketplace through an Amazon seller account. An Individual account and a Professional account are the two different kinds of seller accounts.
Sellers who intend to sell fewer than 40 items per month should open an individual account. For each item sold, a fee of $0.99 is charged.
Sellers who intend to sell more than 40 goods per month should open a professional account. There is no per-item charge and a $39.99 monthly subscription price.
Both types of accounts allow sellers to list their products, set prices, and handle customer transactions through the Amazon platform. Sellers are responsible for shipping and handling of their products, and they are also subject to Amazon’s terms of service and policies.
How To Reactivate a Suspended Amazon Seller Account?
A seller who has had their Amazon seller account suspended must resolve the problems that caused the suspension and show Amazon that they have taken the necessary precautions to ensure they don’t arise again in the future.
Usually, this entails providing a plan of action explaining the actions the seller has taken or intends to take in order to abide by Amazon’s rules and terms of service. Here are some common actions to follow in order to revive an Amazon seller account that has been suspended.
- To comprehend the circumstances surrounding the suspension and make sure your account is compliant, review Amazon’s rules and terms of service.
- Look into the underlying reason for the suspension and take the necessary steps to resolve it. This could entail updating inventory management procedures, eliminating or changing product listings, or enhancing customer service.
- Prepare a thorough and in-depth action plan explaining the steps you’ve done or intend to take to address the problems that caused the suspension and stop them from happening again.
- Send Amazon the action plan and any necessary supporting materials via the correct channels. Make sure your response is truthful, brief, and clear.
- Send Amazon the action plan and any necessary supporting materials via the correct channels.
- Provide information that is accurate, succinct, and clear, and be ready to respond to any follow-up inquiries Amazon may have.
- Follow any extra instructions or information requests after waiting for Amazon’s response.
To send the appeal through the Amazon site, do the following:-
- Go to Performance in your Seller Central account and select Account Health.
- Click Reactivate your account near the top of the Account Health page.
- To file your appeal, follow the page’s instructions. This could include a strategy or backup documentation.
- Click Submit to send your appeal.
Remember that there is no assurance that an account will be reinstated; Amazon reserves the right to decide whether to do so.
Reasons that cause Amazon seller accounts to be suspended?
An Amazon seller account may be suspended for a number of reasons. Among the most common reasons are:
- Making false or deceptive claims about products, listing prohibited items, or neglecting to disclose critical information about a product are all examples of violating Amazon’s selling regulations.
- Failure to deliver goods on schedule, receive a lot of customer complaints, or have a lot of returns or cancellations are all examples of not performing up to Amazon’s standards.
- Having a high rate of chargebacks: This takes place when a client challenges a charge with their bank or credit card company and receives their money back.
- Intellectual property violations include utilizing copyrighted material without authorization or listing fake or knockoff goods.
- Having a large number of ASINs that are suppressed: If Amazon determines that a product is against their policies, they may suppress ASINs (Amazon Standard Identification Numbers).
- Multiple accounts: Amazon only permits one account per person or entity. Multiple accounts are prohibited under their policy and are subject to suspension.
Remember that Amazon takes account suspension seriously and that they always require sellers to abide by their standards and terms of service.
It’s crucial for sellers to keep educated about Amazon’s policies and take proactive measures to comply with them because any infractions can result in account suspension.
Can I make a new Amazon seller account after suspension?
It is generally not allowed to create a new Amazon seller account after a previous account has been suspended. Amazon takes account suspensions very seriously, and creating a new account after a suspension is a violation of Amazon’s terms of service.
It is important to note that Amazon uses sophisticated systems to track and identify suspended sellers who try to create new accounts. If a suspended seller is caught creating a new account, their new account will also be suspended, and they may also be subject to additional penalties, such as loss of their ability to sell on Amazon permanently.
It’s always best to contact Amazon and try to resolve the issue that led to the suspension, rather than trying to circumvent it by creating a new account.
What happens if Amazon suspends my seller account?
If Amazon suspends your seller account, you will no longer be able to access the account or sell items on the platform. Some of the consequences of a suspended account include:
- All active listings will be disabled from the site.
- Any pending orders will be cancelled and refunded to the buyers.
- Any funds held in the account may be forfeited.
- You will not be able to open a new account using the same information or sell on the platform again.
It’s important to note that Amazon takes account suspensions very seriously, and the reasons for suspension can vary, from not following the Amazon’s policies, to receiving multiple complaints from buyers, to selling counterfeit items.
Amazon will usually send an email to the account owner explaining the reason for the suspension and what steps can be taken to have the account reinstated, however, it’s best to contact Amazon customer service for clarification and try to resolve the issue.
How long does it take for Amazon to unsuspend your account?
Depending on the cause of the suspension and the steps the account user takes to address the problem, it may take Amazon a certain amount of time to unsuspend an account. Before unsuspending the account, Amazon may need more details or proof from the account holder.
It typically takes Amazon two to five weeks to evaluate, process, and decide on the information.
How to Draft an Effective Amazon Seller Suspension Appeal Letter
An effective Amazon suspension appeal letter should include the following elements:
- A clear explanation of the reason for the suspension: Provide a detailed and honest explanation of the events that led to the suspension of your account.
- A sincere apology: Express remorse for any actions that may have led to the suspension and take responsibility for any mistakes that were made.
- Evidence of corrective action: Provide evidence of the steps you have taken to address the issue and prevent it from happening again. This can include screenshots of policy updates, employee training, or other measures you have put in place.
- A plan of action: Outline the steps you will take in the future to ensure compliance with Amazon’s policies.
- Be concise, clear and to the point.
To send the appeal through the Amazon site, do the following:-
- Go to Performance in your Seller Central account and select Account Health.
- Click Reactivate your account near the top of the Account Health page.
- To file your appeal, follow the page’s instructions. This could include a strategy or backup documentation.
- Click Submit to send your appeal.
It’s important to be honest and transparent in your appeal letter, and to take responsibility for any actions that may have led to the suspension as an Amazon seller. Keep in mind that Amazon is looking for evidence that you have taken steps to address the issue and prevent it from happening again.